- Oct 19, 2022

ALEX MELTON Announces Album "Southern Charm". Drops New Single "Beer Never Broke My Heart".

If the name Alex Melton rings a bell, its because for the last decade he's been ripping up pop-punk versions of not-so pop-punk songs on YouTube as well as dropping country rock, dare I say "y'allternative" versions of punk and pop-punk songs that have been outfitted into modern country rock songs.

Over the pandemic the South Carolina based pop-punk rocker got signed to Pure Noise Records whos set to release his new album "Southern Charm" set to drop January 23rd of 2023. Today Alex has also released new song and video off of the album, a cover of Luke Combs 'Beer Never Broke My Heart'.

Speaking about the single Alex said 'This song has such a distinct and captivating attitude - one that I felt was important to keep in my treatment. The character in this song has been through some stuff, but he describes his life’s hardships with this flippant air - that’s just how it is sometimes, you know? We take it on the chin and move forward. It’s a simple song about enjoying the simple things, but its message, delivered with a wink, is so alluring and cleverly delivered that you can’t help but nod along in agreement. That attitude carries through my arrangement in the fast-paced drumming and intricate guitar work in the verses, culminating in a huge harmony-filled chorus with plenty of riffs to go around. The spirit and intention of the original song shines through our updated production in a beautiful way.'

Alex also added about the video 'This video shoot was one of the best music experiences I've had in years! I got to meet and hang out with the extras while we were setting up shots, and everybody was just so dang cool. Getting to watch Natalie and crew shoot it all was a blast; they were able to capture the energy in a really fun and natural way. We got to ruin several packs of hot dogs, drink a bunch of beer, dance a lot, pet the land owners' dog, and I think I only got maybe 2 mosquito bites. 10/10 experience, would film with these folks again in a heartbeat.'

Southern Charm is made up of two halves, amped-up versions of country classics and Alex's trademark alternative spin on punk and metal tracks. The album synthesises all of Melton’s influences, from the country staples, played on a loop in his childhood home through scene icons like blink-182, The Starting Line, A Day to Remember and Four Year Strong. In the first half of Southern Charm, it includes covers of Tim McGraw’s nostalgic “Something Like That” (ft. Ryan Scott Graham) and Garth Brooks’ “Friends In Low Places'' the second half offerings come from The Story So Far, The Amity Affliction and Stick To Your Guns..

You can check out "Beer Never Broke My Heart" as well as tracklisting to "Southern Charm" and more below!

ALEX MELTON - BEER NEVER BROKE MY HEART

Southern Charm Tracklisting

Something Like This (Tim McGraw cover)

Beer Never Broke My Heart (Luke Combs cover)

Play It Again (Luke Bryan cover)

Friends In Low Places (Garth Brooks cover)

Cowboy Take Me Away (The Chicks cover)

Body Like A Back Road (Sam Hunt cover)

Secrets (State Champs cover)

Married To The Noise (Stick To Your Guns cover)

Stranger (Can’t Swim cover)